Marketing Ideas Understanding and Listening Audience

Question: Describe about the Marketing Ideas for Understanding and Listening Audience. Answer: 1. When analyzing ideas for communications to others, we should keep many things in mind so that a good speech can be delivered and transferred to our audience. Communication is not only depends on how we speak but also the postures, gestures, pitch, voice, etc. (Sen, 2014) A. Key themes, messages and positions to aid in clarity of thought and presentation Slowdown- This is the first and foremost need to speak in a speed that is audible to the audience. Slower speaking helps in clear understanding and listening to the audience. Breathe- The speaker should breathe in the chest instead of the lower abdomen. It is advisable to not to take deep breathes. Concentrates on postures- The way speaker sits and stands affect the speech. It is advisable to sit or stand straight that reflects the confidence of the speaker. Hydrate- At the time of speech, it is relevant to keep your throat hydrated and moisture as it helps in clear and loud voice. It is advisable to drink more water. Concentrate on the pitch- It is advisable to use the right vocal pitch as it helps to deliver better communication. Yelling must be avoided- Yelling is the worst posture at the time of communication as it strains the concentration of listener. B. Different ways of communicating ideas for different purposes and to different people. Think about the occasion- It is very relevant to understand the situation and place where communication is taking place. The level of formal and informal communication is also being remembered (Scott, 2016). Goals must be identified- It is important to identify the purpose due to which interacting is taking place. Indentify the audience- There are three points that must be remembered. They are- Relationship with the audience Acknowledge variations with the personalities An analysis must be conducted on audience Methods of the communication- During meetings manage to share the ideas and thoughts. At the time of speech, try to speak alone. At the time of social media, be relaxed and calm. During Written conversations be choosy while typing or writing C. The enabling skills and attributes of individuals who cans effectively participate in discussions about ideas are The first requirement is of good communications skills that can be written or oral. An effective participator must be confident and respectful. It is said that he must be organized and manage things on his own behalf. He should have a sense of integrity and honesty. The effective speakers always try to make positive influence on others. He should have understanding of delegation and act as a facilitator (Dubberly, and Pangaro, 2009). 2: When provoking a response and a reaction, we should have to keep many things in the mind. A. Different techniques to engage, fascinate and involve others in the process of communication and exchange Plan an interactive sessions so that the audience seek interest. Ask them to introduce and participate and ask some burning questions so that their interest can be created. Focus on the benefits of audience, ask them questions, avoidance of jokes, ask the listeners to answer the questions and explains the points. A speaker can also use stories and illustrations for effective learning. Give small breaks and ask them to play games and exercises. In this way, effective speakers involve the audience in the communication process (Jackson, 2016). B. The ways that story telling can be used to communicate ideas To narrate a story to an audience is not a difficult task yet carries some risk. Before delivering any story, it is important to connect each and every part of the story. The study must have some morale and help the listeners to connect themselves with the story. Sometimes, notes can help to narrate a beautiful story narration. It is important to act while story telling because audience can feel the depth of the speaker for the story (Llopis, 2013). C. Innovative approaches to different communication challenges There are two ways through which an innovation can be experienced while communication. It can be info graphics and trough development of a media strategy. Info graphics refers the use of pictures while explaining any topic. Media strategy refers to use of technology while delivering the speech (Meriwether, 2013). D. Be prepared to take risks in the way ideas are presented It becomes important for the speaker to take risk while delivering nay speech. He is the one who make the audience informed about the information and data. The speaker should be confident while interacting with the audience. This shows the truthiness of the speaker. E. Specific ways to provoke and encourage response in particular individuals or groups First of all, the beginning of the lecture or speech must start with an impactful introduction of welcome speech. It can be in a form of question answers session. That will help to pull the concentration of the audience. It is very important for the speaker to create an environment that encourages listeners to actively participate in the interactions. it can be done through conversational tone, body languages, eye contact, inviting them to manage the challenges, asking question while interactions, etc. An interaction can become effective when a speaker asks lots of questions, it help to manage the concentration and interest of listeners towards the speaker. After delivering any major points there is a need of break so that it can be understood by each individual. The speaker can use pictures, graphs, charts, small exercises, etc. to pull up the interest and to make better understanding of the listeners. 3. When debating and discussing ideas, we should present and argue substantiated positions on ideas because it helps to lat the opposition party knows about the information that is delivered to them. In this way, we can explain the points that are need to be delivered. It is very important to deliver the right facts and figures while delivering and debate. The opposition can take advantage form the false information and let you suffer for the false representation of information (Moran, 2014). Be open to critical analysis of own ideas and to the ideas of others. Critical thinking acts as a factual description of the information. It helps o make the audience believe and trust the speaker. As we know that critical thinking comprises of the facts and figures that help the speaker to interact in a logical way to the audience. These types of techniques are very relevant in debates and discussions as they help to prove the points mentioned by the speaker. It is a type of analytical study in which many types of charts, figures, pictures, tables, etc are involved. If a speaker has done a critical analysis of his ideas then his confidence level will be doubled as he knows about the reaction of audience for his particular information (Chibana, 2015). Conversations that challenge and explore different concepts and approaches and generate new ideas are very important for speakers. It helps to develop the thinking of the speakers as well as of learners. New ideas can be generated when there is an innovation in the thinking practice of the speakers takes place. There are various types of approaches and methods that help the speaker to create new ideas while doing any conversation. There must be proper process of conversation, an offer of conversation, limits of the conversation, types of participants, etc. must be there (Epstein, 2014). Respond to questions about ideas with confidence and relevant information is very necessary. A speaker should be confident and rely on what he is saying and answering. He should use logical comments and practices that help him to prove the statement true that are delivered by him. Confidence is a key factor that shows the quality of the conversation takes place. An idea can be refined by upgrading the knowledge and seeking new and positive knowledge. The effectiveness of the idea can be achieved only when it is implemented. So the implementation of ideas is more important. It can be enhanced by critical thinking and logical studies that can help the speaker to deliver his or her ideas in the most prominent way. Embracement of ideas refers to proper implementation of ideas while making them relevant to others also. The speakers should also consider the views and ideas of others. It helps him to create a bond and understanding with the listeners (Anderson, 2011). References Anderson, G., 2011. 20 great ways to engage and involve your audience, [Online], Accessed on: 24 November 2016, Available at: https://managementhelp.org/blogs/communications/2011/01/02/20-great-ways-to-engage-and-involve-your-audience/ Chibana, N., 2015. 7 storytelling techniques used by the most inspiring TED presenters, [Online], Accessed on: 24 November 2016, Available at: https://blog.visme.co/7-storytelling-techniques-used-by-the-most-inspiring-ted-presenters/ Dubberly, H., and Pangaro, P., 2009. What is conversation? How can we design for effective conversation?, [Online], Accessed on: 24 November 2016, Available at: https://www.dubberly.com/articles/what-is-conversation.html Epstein, E., 2014, 9 innovative methods for modern storytelling, [Online], Accessed on: 24 November 2016, Available at: https://mashable.com/2014/07/01/rewriting-storytelling/#kIWbvz.oikq9 Jackson, M., 2016. How to communicate to a diverse Audience, [Online], and Accessed on: 24 November 2016, Available at: https://mitchjackson.com/diverse-audience/ Llopis, G., 2013. The 12 things that successfully convert a great idea a reality, [Online], and accessed on: 24 November 2016, Available at: https://www.forbes.com/sites/glennllopis/2013/04/01/12-things-successfully-convert-a-great-idea-into-a-reality/#3c387382659f Meriwether, D., 2013. Why is story telling considered the most powerful way to communicate?, [Online], Accessed on: 24 November 2016, Available at: https://www.quora.com/Why-is-storytelling-considered-the-most-powerful-way-to-communicate Moran, G., 2014. 6 simple ways to improve the way you speak, [Online], Accessed on: 24 November 2016, Available at: https://www.fastcompany.com/3035634/how-to-be-a-success-at-everything/6-simple-ways-to-improve-the-way-you-speak. Scott, S., 2016. The 10 effective qualities of team leader, [Online], Accessed on: 24 November 2016, Available at: https://smallbusiness.chron.com/10-effective-qualities-team-leader-23281.html Sen, A., 2014. Innovative approaches to communicating research, [Online], Accessed on: 24 November 2016, Available at: https://www.researchtoaction.org/2014/09/cstep-innovative-approaches-communicating-research-story/