The Impact Of Ethical Sourcing Essay Example

The Impact Of Ethical Sourcing Essay The sourcing companies are preferred to source products at the lowest possible price, while at the same time ensure he suppliers produce the products With social and environmental considerations. The purpose of this policy is to ensure that products and raw materials purchase by or on behalf of a company consistent with the mission to develop and promote ethical responsibility at every stage in a fashion supply chain. In 1 9905, fashion retailers mainly focused on the economical aspect i. E. Sweet cost with reasonable quality, of achieving the products. While ethical issues are increasingly concerned recently in supply chain management. Globalization is likely one of the factors that contribute to the ransom, which many companies move the production lines offshore to those developing counties for the reason of lower production costs. Concerns on the human right of the workers and the environment protection have been raise in these countries. Change in consumer purchasing behavior may be another factor. This change may possibly increase pressure on fashion retailers or producers to sell or use products that are produced environmentally friendly and respecting human rights. Any failure would probably destroy the companies trustworthiness and even threaten corporate survival. International brands Gap and Nikkei are examples that suffered negative publicity as a result of failing to maintain the ethical issues in their production process. This appears to force fashion companies to adopt ethical sourcing and ensure their suppliers in all stages of supply chain act accordingly. 2. Finding and Discussion The impact of ethical souring on the selection of production sources can be divided into two aspects: the selection of suppliers and the selection of production materials. 2. 1 . Selection of suppliers Traditionally, under limited information about the suppliers, fashion buyers end to use price as a standard for selection Of suppliers in which the lower the price a supplier offered, the more likely the supplier will obtain the business in a pool of potential suppliers. In addition to price, quality, delivery time and services provided may also affect their choices. We will write a custom essay sample on The Impact Of Ethical Sourcing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Impact Of Ethical Sourcing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Impact Of Ethical Sourcing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Today, however, fashion companies take into account two additional concerns, i. E. Social responsibility and environmental sustainability, when selecting new suppliers. Price used to be considered as a critical factor in evaluating and determining suppliers as the price of raw materials contribute most in the production sots. Therefore to cut the production costs, fashion companies may choose the suppliers with the lower price. This low price, however, may reflect lower standards in response to the workers treatment and environmental protection. As to keep costs low, suppliers may pay low wages, require the workers to work long hours, provide poor working environment for their workers and employ child labors in order to gain the business and undercut other potential suppliers. These unethical social problems are now widely criticized by public and therefore trigger a change in supply chain management. Cooperate with those unethical suppliers may have a risk of reputation damage , and consequently many companies start to consider ethical issues when they are choosing suppliers. The main barrier for ethical souring On selection Of suppliers may possibly be the Costs. It seems difficult for the suppliers to produce products as cheap as before and at the same time adherence to ethical production, because they may have to increase the wage rate, improve working environment, and use safe and environmental friendly raw materials. This apparently lowers the opportunities for suppliers o gain the business unless they undercut other potential suppliers on cost. Also, the costs of sourcing ethical clothing, inevitably, will increase accordingly. A fashion buyer may face a tradeoff when selecting suppliers between lower costs and concerning ethical issues. When adopting ethical souring, fashion buyers may not be able to access to the interior of the suppliers and evaluate whether the products are produced according to code Of ethics and environmental standards. Evidence from third parties, therefore, may be required to provide advice for the companies. For example, United Nation Global Compact (UNC), requires companies to follow universal teeth kcal principles, is a standard to encourage companies worldwide to adopt sustainable social and environmental policies. Also, several non- government organizations (NAG) were established to encourage fashion companies to sourcing materials or clothing produced by manufacturers with ethical concerns. The Clean Clothes Campaign, the Ethical Trading Initiative (IT) and Fair Labor Association are the examples of NAG to promote ethical standards in clothing production. However, these organizations that help in ethical sourcing may be criticized as not reliable. For example, one of the members in the IT, Gap, had been found inconsistent with the ethical standards by employing child labors. Consumers, therefore, may need self- adjustment on the companies performance and the information on the companies official website may provide a way. Some of the fashion companies, such as Patagonia and People Tree, provide transparency of information about where the raw materials come from and where the production is carried out on their websites. This is because these companies recognize that any inappropriate and unethical corporate actions in supply chains may affect the companies image and reputations in the market. 2. 2. Selection of production materials Selecting appropriate raw materials would be very important as the features of raw materials could have a great influence on the finished products. There is trend for fashion buyers to source clothing made from sustainable cottons and produced by Fair Trade manufacturers. For instance, Marks Spencer had sold clothing made from Fair Trade cotton since 2006; Monsoon sold Fair Trade clothing; New Look sold t-shirts made from organic cotton; Houses sold clothing made from recycled cotton fabric. Sustainable cottons refer to the cottons that are produced in response to social ethics and environmental protection. Examples are organic cotton, better cotton and recycled cotton. Organic cotton takes an important role in ethical souring and there are a growing number Of fast ion companies that start to take step towards using organic cotton. Timberland could be a typical example that does a lot to reduce damage to the environment in which 80% of the shoes are manufactured from organic cotton or recycled materials. HM, another example, is one of the leading users of organic cotton in the world. Cotton is regarded as the most popular fiber used in garment. Standard cotton farming is criticized for produce significant environmental problems as it is accounted for 1 1 % of the worlds pesticide consumption. Organic cotton, which is grown without pesticides and fertilizers, is therefore used to improve farmers health and reduce considerable environmental pollution. This kind of farming may possibly minimize the adverse effect on rivers or water source nearby. Better cotton, which is introduced by Better Cotton Initiative to promote good farming behavior, also growth with less irrigate water, chemical, and with more concern to the soil, natural environment and working condition for farmers. Recycled cotton, which is made from the scraps produced by textile mills or post-consumer cotton waste, is important to minimize unnecessary wastage and environmental impacts. Recycle cotton reduce waste to landfill and the use of virgin cotton, chemicals, water and land. Although it is environmental friendly to use sustainable cottons, there are several imitations regarding the usage of these cottons. There seems to be physical limitation for organic cotton and better cotton of having less output because of the absence of chemical pesticide and fertilizers. Apart from physical limitation, there is also economical limitation in which using sustainable cottons is very expensive. Cost of farmers will be increase as the certified organic seed is expensive. Farmers may possibly transfer these extra cost to manufacturers for producing sustainable cotton fabrics. The cost of fashion companies will increase accordingly as extra expense is resulted from using expensive cotton fabric, getting organic cotton certification and paying a Fair Trade premium to farmers. A huge investment of money, time and effort may be required to develop and train farmers skills for producing sustainable cottons in order to meet the international standard. 3. Conclusion Ethical sourcing may conceivably be the critical souring strategy for every fashion companies worldwide in the nearest future as it brings a great deal of benefit to the society while at the same time minimizes the environmental impact. It mainly affects the supply chain in the selection of suppliers and production materials. Although the change in criteria of selection production source may discourage the economic aspect as higher purchase price, it does promote the companys reputation and good image to be an ethical corporate as consumers concern. This may actually reduce operation costs of a company as more recycled materials are used and less effort may be put on promoting brand image. Reputation is a key to maximum corporate benefit and there is no other choice than employing ethical sourcing to maintain or improve reputation in the long term. With increase in reputation, new marketing opportunities could be found.

Whats on Tv

Whats on Tv Whats on Tv?- How Tv Influnces Uss Essay What’s On TV? We live in a society that is easily influenced by what is seen on television. When you see someone rather often on television, you have a better opportunity to make an opinion on that person. Whether you like the person or not, that person is getting more recognition by the media for viewers to base an opinion about him. I say this because there are people out there that deserve more recognition than others. There are people that are doing something great for their community, uplifting the spirits of a not so well known town, and those who are doing great things themselves that never get as much â€Å"air time† as the next person because of who that person is or what they are well known for. Unfortunately, we can only blame the media for making us believe that what we really want us to see is whatever they show us the most. I will talk about three different broadcasts that expose the faults that our media brings to their viewers. The first broadcast that I will like to discuss is ESPN’s SportsCenter. SportsCenter is a daily sports news broadcast that shows us from different sports and also shows other â€Å"off the court† news about many different sports figures. This broadcast airs twelve times a day and shows highlights, scores, and other news from major sporting events such as the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Collegiate Athletic Association (NCAA), National Hockey League (NHL), and other major sports. SportsCenter has been aired more times than any other program in American television with more than 30,000 unique episodes. Along with highlights, SportsCenter gives us exclusive interviews from players, coaches, and even managers to give us an inside scoop of what is going on prior to the game, in the locker room, during the game, and â€Å"off the court or field† issues. People tune in to SportsCenter be cause people like people like to know what is going on with their favorite sports figures. People want to know if their hometown team won last night, if a player is hurt, if there will be a coaching change, or if there will be any new additions to the team. Along with these issues, SportsCenter also will make reports about any scandals that an athlete has done. For instance, SportsCenter reported on January 6, 2010 that the Commissioner of the NBA, David Stern, suspended the Washington Wizards’ Gilbert Arenas indefinitely for bringing firearms to an arena. Although SportsCenter is the broadcast that you tune in for all of your daily news in sports, they have a tendency to be biased toward certain teams and players. If you are a fan of baseball, the two teams that are talked about the most are the Yankees and the Red Sox. Whether these teams are having great seasons or not, you will find a lot of their highlights on SportCenter because of the history that these two teams have alone. Tom Krasovic, a writer for the San Diego Union Tribune, did an interview with the San Diego Padres’ relief pitcher Heath Bell. Bell’s comments addressed how he watched ESPN and saw that his former teammate, Jake Peavy, pitched eight innings but only one pitch was aired. He went by saying â€Å"I truly believe that ESPN only cares about promoting Yankees, Red Sox, and Mets†¦ That’s why I love the MLB Network, because they promote everyone.† I agree with this article because as a fan of Chicago sports, I feel that SportsCen ter is biased toward other teams and players. If I were to watch highlights from a Chicago Bulls vs. Cleveland Cavaliers game on SportsCenter, most of the highlights would be from LeBron James and the Cleveland Cavaliers. However, watching those same highlights on NBAtv would show highlights from both teams. This is an example of Agenda Setting Theory, because this broadcast shows us what they feel like people want to see. Instead of showing how great the White Sox are doing, SportsCenter would much rather show the Cubs losing because

Project Essay Example | Topics and Well Written Essays - 3000 words - 1

Project - Essay Example There are several ways of gathering data. Data can be collected from primary as well as secondary sources. Data that are collected from the primary sources are called primary data and when they are collected from secondary sources, are called secondary data. In primary research direct interaction takes place between the researchers and the sample of the research as the data are collected directly from the sample. On the other hand in secondary research data are mainly collected from books, journal and scholarly articles that are already published. Less amount of cost is associated with secondary research as compared to the primary research, but on the other hand secondary data are not as reliable as primary ones. Moreover analysis of primary data is more convenient than that of secondary data. This research is based on the primary data that are collected by the help of a properly designed questionnaire which is one of the most important data collection tool. A questionnaire is consis ted of either close ended or open ended questions. Close ended questions are easier to analyze as compared to open ended questions. This is mainly because the answers of close ended questions can be put into statistical tools to analyse them, but it is not possible in case of answers of open ended questions. In quantitative research method it is very important to form a questionnaire that mainly includes close ended questions. However in case of a qualitative research open ended questions can be included in the questionnaire. This questionnaire is designed keeping the focus on the type of data that are required. The questionnaire is given at the appendices Questions are mainly asked to the parents and the teachers as the main objective of the research is to find out the positive relationship between the academic achievement of children and parental involvement. Teachers are also involved in the

The Truth outside Society in Penns Into the Wild Essay

The Truth outside Society in Penns Into the Wild - Essay Example Chris McCandless (Emile Hirsch) is a modern version of Thoreau and Into the Wild is his Walden. Director Sean Penn uses Jon Krakauer’s book that has the same title to depict the inspiring life of McCandles. McCandless leaves everything behind- his family, savings, and material belongings- so that he can experience what it means to truly live. Some people might think that McCandless is a reckless nut and a narcissist, but he can also be seen in a more complex way. McCandless is reckless in a way that he is not fully knowledgeable enough to survive his â€Å"great Alaska adventure,† but he is not a wacko and a narcissist; instead, he should be admired for his naturalist idealism on human existence, wherein he reconnects to his soul through nature, while at the same time stimulating others to search inward for their happiness too. McCandless is reckless in a way because he fails to understand the range of skills and knowledge required to survive his lifelong dream. His lif elong dream is more than escaping the bitterness of his family’s reality because since he was a young child, he found happiness in his wanderings. He tells Ron Franz (Hal Holbrook) that he does not live alone and in the wild because he is â€Å"destitute,† but because it is his choice. He believes that travelling is the best way to live. Being a â€Å"tramp,† which refers to people like him who are nomads by choice, however, is not easy, especially in the wild. McCandless buys a book on local flora and fauna, but because of his lack of knowledge and skills in understanding the difference among plants, he eats a poisonous plant that looks like a wild potato root. This plant has the side effect of starvation and death if left untreated. His death is a product of his lack of full understanding of the forces that he must be able to handle in the wild. The scene where he dies alone is one of the reasons why some people criticize McCandless as a narcissist because he thinks he is good enough to survive alone. Instead of seeing him as a narcissist, he is more of a reckless inexperienced young man who has not attained critical knowledge and skills for long-run survival in Alaska. Perhaps if he studied Alaska for a few years, it could have increased his chances for survival. But he is impatient and he wants to live his dream immediately and because of this, he faces higher risks. McCandless’ recklessness is in his reluctance to wait and to be the best supertramp for his Alaska adventure. Despite some degree of recklessness, McCandless is not a wacko because he is prepared for his journey physically and mentally. Physically, he is an athlete, so he has the stamina to live off the land. He has the physical framework that gives him the strength and endurance for long-run walking and running. Moreover, McCandless has mentally prepared himself for the physical demands of trekking, hunting, and cooking and keeping himself warm during winter season . McCandless knows the risks of his tramp lifestyle and makes necessary preparations to ensure his self-reliance. For instance, he learned how to survive in Alaska from a friend. His friend told him what to do with his food once he kills it. McCandless also worked on a calisthenics program through exercise and walking steep mountains every day, so that his body can withstand the physical rigors of continuous mountain hiking. Also, in the beginning of the film, McCandless sends a note that he has bought a book on local flora and fauna, which means that he wants to know about the land, so that he can survive it alone. He adds that he has â€Å"stocked all necessary comforts to live off the land for a few months.† He used his money from the last job he held at Burger King to buy essential supplies. These preparations indicate that he used his

Personal Development Essay Example | Topics and Well Written Essays - 3000 words

Personal Development - Essay Example When I was ten years old, I would destroy my toys in order to get wires out of them, then join them together, connect them via bulbs and small machines to the circuit to see what happened. I have been sponsored by the Qatar Petroleum Company. I will be henceforth working with them. they have sponsored me because I fared well in most of my high school grades. I was one of the top graders in my school. This gave my application an edge over the applications of my peers. I was one of the top 3 students of my high school. At the creative level, I am very good on creativity. For instance when I was young, I exercised my creativity by connecting a battery to the correct direction. Then I realized that the small machine is only connected to the circuit in a certain way. When I would change the poles side connected to the circuit, the machine would spin in the other direction.  . And when I change the poles side connected to the circuit, the machine spins in the other direction. I am also c o-operative and I like teamwork. I joined the school mathematics team in the high school and competed in different competitions like the mathematics Olympics which were held in my school and we won most of them. I also joined the school football team in the high school. I am interested in football, poetry, swimming and surfing the internet in my spare time. My parents trusted me when I was fourteen to look after my young brothers and to take care of them for six months I will join different sports such as football and swimming teams. And I will also join clubs and I will participate in different activities. SELF-ASSESSMENT And Motivation factor: The Portfolio I am presenting exhibits hours of self-assessment and reports. The purpose of this portfolio is to emphasize my strengths, skills and competencies. I am a committed, hardworking individual who is able to work effectively in a team; in addition I have strong communication skills and confidence. I can also demonstrate advanced pr oblem solving skills that will help me a lot in financial advising, my drive and ambition ensure I will be a valuable addition in any company. I like to take the approach that I am my own company. I think I am proud of my skills and my ability to counteract any negatives by offering a solution in difficult situations. This means turning those negatives into positives. My time management skills and other skills like, Communications (listening, reading, speaking and writing), Mathematics and Analytical Ability, Career Exploration, Teamwork/Leadership is excellent and I am organized and efficient. I prefer to complete the project well ahead of schedule. I am a learner and I belief that if I am not familiar with something I am always keen to learn and implement it if given an opportunity. I am always been motivated by the desire to do a good job at whatever position I am in. I enjoy traveling to explore different working culture with new staff with different background, and I am always ready to face new kind of situation. I am always to keen to learn about different things and adventures. I want to excel to be successful in my job, both for my own personal satisfaction and for my employer. Not only I want to mature with contact to the intricacies of business and cultural management tasks, but I also intend to contribute significantly in increasing the landscape of my organization. MY GOALS, Work Philosophy and My SWOT: Goal setting is important for everyone to reach their Dreams

Ethics Religion And Sustainable Production Case Study Marketing Essay

Ethics Religion And Sustainable Production Case Study Marketing Essay The introduction of Fair Trade has indeed encouraged many businesses in building an efficient ethical supply chain which involves applying strict measures that comprises of identifying, forming and maintaining good supplier relationship with both upstream and upstream. It is important that companies build a viable ethical supply chain as well encourage good working condition in accordance to existing labor laws in other improve brand image and build a strong reputation as well as contribute to sustainable development. In todays business world, building ethical supply chains is extremely essential as it also comes with a lot of benefits attached to the practice. In an article by (Michael R. Levin and Richard J. Cellini, 2008) Consumers, investors, business partners, regulators, and media organizations now expect a company and its entire supply chain to be ethical. The world is becoming a global marketplace and companies must ensure that they have morally strong brand image and create a well trusted supply chain so as to add value not only to their brand but to their image in general, with the wide spread of internet and effective communication consumers are becoming aware of what is actually involve in production and distribution of goods and services. With the increasing rate of climate change people are becoming more conscious of how to care for the environment and the ways of how resources are being exploited. Interestingly, in these recent economic downturns big multinationals companies such as Kraft, Nestle and Starbucks have all managed to form strategic partnership with Rainforest Alliance for Ethical Sourcing of Coffee beans, according to (IGD.com, 2009) Kraft started working with Rainforest Alliance to show support as part of their contribution towards sustainability and helping the environment, shortly after gaining great experience Kraft successfully expanded more work with Rainforest Alliance and included other brands and with this, a total of 150,000 farmers benefited by gaining improved working conditions and better wages, they also helped to protect 70,000 acres of coffee farmland and helped protect rainforest plant and animal species as reported by (IGD.com, 2009) Nestle announced in 2005 to support sourcing its coffee beans ethically after bagging the title in the UK of being the most unethical company and partly responsible for driving down prices of coffee beans at the expense of poor small farmers, they decided to make a serious commitment to support Fair trade and fight poverty, invest in community projects such as improving schools and clinics, providing clean water and repairing roads. Fair Trade label is particularly strong and popular in the United Kingdom, The United States Starbucks made a pledge to make all of its popular espresso brand Fair Trade by the end of 2009 on the other hand, Nestlà © who happens to be a bigger brand with numerous has also join the bandwagon and made commitment to the mass consumer market like its number one rival Kraft, whose brands such as Maxwell house and Kenco has made sure all its coffee beans are from Rainforest Alliance certified farms. (Russell, 2009) Starbucks made a commitment to ethical sourcing in 2009, and has become one of the largest buyers of fair-trade coffee, they also made a decision to have 100% of its coffee certified or verified by an independent third party, such as TransFair USA. To show their commitment to the sustainability, they have planned to invest in communities by doubling loans to farmers by 2015. According to Starbucks, (starbucks.co.uk, 2011)responsibly grown, ethically traded coffee means working with farmers to produce coffee in ways that help provide benefits to their business, their communities and the environment. This falls in line with the Fair Trade objectives, which states that, coffee bean growers should be adequately compensated for their harvest. In addition, Fair Trades primary objectives is ensure that its sets standards for farmers organizations and labor are adhered to by all, they also work in the interest of small-scale producers and help them work in an organized manner, such as in a co-op and make sure all decisions are made democratically and not influenced. In Fair Trade, the farmers are allowed to form unions. While in the Rainforest Alliances standard, they do not get involved with the cooperation of farm workers, and are somewhat laidback. The Rainforest Alliance does not have any existing baseline premium for wages, and they only maintains the low wage bar set by local governments (Trauben, 2009) 2. According to research expert, (Johnson, 2010) who carried out a research in the UK to understand what consumers actually wants, in his studies he discovered that food is the most misunderstood area of public policy, as it accounts for 10% of household expenditure and is linked to 12% of employment, 70% of land use and 20% of energy use in the UK. He also mentioned that demand for food is higher than supply bearing in mind price, quality, availability and access such as logistics issues which play a very vital role in supply chain. (Doane, 2001) Defined ethical consumption as the purchase of a product that concerns a certain ethical issue human rights, labor conditions, animal well-being, and environment it is chosen freely by an individual consumer. With growing trends and change in lifestyle consumer behavior and expectations have changed, due to various issues which ranges from Self-interest to Purchasing Power. People are getting busier and barely have time to cook and therefore have to rely on instant junk foods, maintaining a healthy diet is increasing becoming a difficult task but it is important to make sure that they consume ethically by making sure they are well informed of the food being sourced in a sustainable way. Sending out clear information to create awareness should be encouraged by the government so as to enable the food retailers provide more knowledge and give more information to improve the eating habit of consumers said the Chief Executive of Wm Morrison Supermarkets (Philips, 2010) which is the fourth biggest grocery retailer in the UK and has 479 stores with a strong focus on fresh products. However, having access to affordable healthy foods should be greatly encouraged and not excluded economically from enjoying healthy meals, as these tends to be more expensive. With the recent economic downturn more people have very little disposable income to spend on buying food stuff, as price for simple basic commodities such as rice has witnessed an increase in price globally. (Philips, 2010) also said Key to the affordability of food is choice. Supermarkets offer wide choice in order not only to meet customers expectations but also to drive competition. This encourages innovation to help ensure excellent quality as well as to keep prices down. The conclusion of the research carried out by the (Johnson, 2010) is that consumers have growing expectations and it is the responsibility of the supermarkets to act sustainably, and not increase prices of more healthier foods, Fair trade products should be made affordable and serve as an economically sustainability initiative which helps the environment and must be backed by clear information and honest Fair Trade labeling of products so that consumers have clear knowledge of where the products originates from and the environmental impact. Consumers are becoming more aware of brands that practice responsible sourcing and procurement, carbon footprints and favorable ethical trade practices. Brands who adopt ethical sourcing are perceived as being environment friendly, these ethical firms avoid actions that may somewhat negatively influence, or probably appear to influence, supply chain management decisions for sourcing of resources. 3. Recommendations to help cure the ills of the coffee market would be as follows: In most developing countries where coffee is being exported, the coffee is regarded as very valuable export commodity which makes up a major contribution to their earnings, they are owned by small business owners, the coffee exported from these poor countries are highly consumed by the wealthiest countries, the coffee beans has variety of different grades most of they are somewhat identical which makes a standardized product, but they have distinctive flavors and specialty coffee falls into this category and has a much higher grade which makes it command a higher price than others. The Fair Trade coffee bean are in different grades, although specialty coffee requires a totally different production and pricing which in turn creates a quality control issue for Fair Trade coffee. (Haight, 2011) Fair Trade cannot solve all the problems relating to ethical supply and consumption, consumers should also play a part in curing the ills of the coffee by: a) Ethical Consumption should be encouraged in great measures so as to make consumers use their purchasing power as a means to change questionable ills of the coffee market business as well as the severe oversupply of low cost substandard coffee beans. According to (Jeremy, 2007) Fair Trade is defined as a trading partnership based on dialogue, transparency, and respect that seek greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of marginalized producers and workers especially in the South. One complaint amongst many coffee drinkers is that the quality of Fair Trade coffee varies widely. The fact that the growers are guaranteed a minimum price for their product may have unintended consequences, one being that there is no incentive to improve quality. b) Reward companies that practice high ethical standards to set an example for other unethical companies to change their ways of doing business, for example according to a recent study carried out by (Remi Trudel et el, 2012) in trying to understand how much more would consumers be willing pay for an ethically produced product? and also how much less would consumers be willing to pay for the product they think is unethical? 97 coffee drinkers were radomly chosen for the experiment and were given informations about the companys production standards, the result from the experiment showed that people punished unethical goods with a much higher discount than they rewarded ethical products with premiums price. c) Consume authentic ethical products and contribute to the lives of the growers by avoiding bad consumer choice and practices. d) Always check labels and investigate popular brands to understand its history of production and encourage fairness in labor. In conclusion, coffee experts in the industry must work hard to reduce the supply of low quality coffee beans and promote ethical supply of this commodity, which will not only improve the lives of the growers but also contribute immensely in shaping the coffee market, companies should increase actions towards socially responsible marketing, (McDonald, 2013) which involves: Customer oriented marketing Innovative marketing Customer value marketing Sense of mission marketing Societal marketing

Harlem Renaissance :: essays research papers

When you think of Harlem the Harlem Renaissance, What is the first word that comes to mind? Harlem Renaissance was the great movement of the black race from the deep rural south to the urban Harlem city during the 1920s to 1930s. It was the time of the black Americans to show and reflect their talents throughout society. It was the time to prove something to the world. The time of emancipation, the time of dignity, the time of passion, the time of the art, the time of the music, etc. Do we really know why these people have migrated? What caused them to migrate? These are some of the questions that filled in my mind when I think of the Harlem Renaissance. Where did these great talented people came from? What motivated them into becoming and showing to the world that they are somebody? Looking back through the years and years of poverty, bad condition, unequal living, and having no right to be able to have their own voice in a white dominated society, these were just the bits of images that African Americans or should I say "blacks" because either way, even if you were black from Jamaica or from some other places, the white majority still considered you as "niggers". A race that is inferior and has no way into revolting against the domination of whites. There were a lot of regulations and restrictions that blacks faced during the time of slavery. Being considered a property is one of the hardship that they went through. They were basically treated like animals with no saying. They were sold here and there. There were also times that a person would get separated from their family. That person will never again see their family! The blacks were considered second class citizens. Although there were many obstacles that they encountered during their time period, they were able to escape that adversity. The main reason why people were able to escape that adversity was because they were willing to do anything, anything that would improve their life condition in the South. "The wash and rush of this human tide on the beach line of the northern city centers is to be explained primarily in terms of a new vision of opportunity, of social and economic freedom, of a spirit to seize, even in the face of an extortionate and heavy toll, a chance for the improvement of conditions.

Dairymilk

ACKNOWLEDGMENT : Firstly I thank Almighty ALLAH for endowing me with heatlh patience . I wish to thanks my parents for their contribution and support towards the I am also Thankfull to Sir Hassan Haroon . with out your help and guidence towards course the report would not be completed . I also show my gratitude to my friends and all who contributed in completing the report Assignment : INTRODUCTION : First people who made chocolate were theMayas and the Aztecs Chocolate played an important role in their social and religious life. Cadbury’s founder is jhon cadburry . adburry started its operation in 1905 ad in birmingham UK . CBM Operates in more then 60 countries and become world largest confectionary company. Its is a largest sealing Choclate in the world as well as in Pakistan also Started operation in india in 1948 Vision: â€Å"Working together to create brands people love† Cadburys mission statement Says simply, ? Cadbury means quality? ; this is our promise. Our r eputation is built upon quality;our commitment to continuous improvement will ensure that our promise Mission Statement 0f the product: The mission statement of our new product is ?To provide our customers with a tempting andexquisite taste? as Enticing Treats means a mouth watering treat which is simply irresistible CONSUMERS VIEW: Customers get sentimental and emotionally attached. We can see that it had really affected the minds and psychology of consumers E. g. -when the company advertised its brand by tag lines â€Å"Aaj Pehli Tarik Hai†, † Kuch Meetha Ho Jaye † and â€Å"Pappu Paas Ho Gaya†. However, the consumers had stopped purchasing the bars for sometime after the worm controversy. Values : -Bring happiness to their costomers -Share happiness Contains more milk then any other chocolate bar -made from the real dark chocolate -AVAILABLE IN 10. 5g, 22g, 95g, 165g & OTHER PREMIUM PACKS SEGMENTING: The purpose of segmentation is to identify and target prime customer groups. Division of consumer market on the basis of: Geographic and Demographic Segmentation. TARGETING: The targeted customers of Dairy Milk have been changing from time to time and advertisement to advertisement. POSITIONING: CDM has positioned itself as synonym for the word chocolate. Chocolates were earlier perceived as a product meant for consumption by children.Since the 1990’s, Cadbury has been endeavouring to position itself as a chocolate for the ‘child within each of us’. Marketing Mix : PRODUCT MIX: Chocolates, Snacks, Beverages, Candies, Gums. PRODUCT LINE: Cadbury Dairy Milk; Cadbury Dairy Milk Wowie Cadbury Dairy Milk Crackle Cadbury Dairy Milk Roasted Almond Cadbury Dairy Milk Fruit and Nut Cadbury Dairy Milk Shots Cadbury Dairy Milk Silk. Price : Place : Place is a term that has a variety of meanings in a dictionary sense, but which is principally used in a geographic sense as a noun to denote location, though in asense of a locatio n identified with that which is located there.In marketing, place refers to one of the 4 P's, defined as â€Å"the market place†. It canmean a geographic location, an industry, a group of people (a segment) to whom acompany wants to sell its products or services, such as young professional women(e. g. for selling cosmetics) or middle-aged family men (e. g. for selling family cars). Cadbury – Place Cadbury is a multinational company and it has its market around the entire world. This can be said just by the first page on its site which asks people to select the place of their choice. Providing 60+ Country Their chocolate Distribution :It is mosly provide to their costomers by Retalers and wholsalers PROMOTION : They concentrate more on tv advertisement their advertisement are always marvelous in advertising they are basically telling to their target market that on what occasion their target marget can or Sould buy Dairy milk Their promotions are also very emotional beca use they attracts emotionally their products if we talk about the comercials like on pass in exam they advertise â€Å"Pappo pas hogya† Targeting the teenagers which passes in exam and celebrate it with Dairy milk by sharing it with friends and family members ..Swot Analysis Strength †¢ Cadbury Schweppes plc is a very profitable organization, generated revenue of more than ? 6,508 billion (2005). †¢ It is a global chocolate brand built upon a reputation for fine products and services. †¢ Cadbury Schweppes plc was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. †¢ The organization has strong ethical values and an ethical mission statement Weaknesses †¢ Cadbury has a reputation for new product development and creativity.However, they remain vulnerable to the possibility that their innovation may falter over time. †¢ The organization has a strong presence in the United States o f America, UK and India. It is often argued that they need to look for a portfolio of countries, in order to spread business risk. †¢ Cadbury's recall over 1 million chocolate bars over salmonella fears †¢ The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. The company has no apprehensions of cannibalization of its chocolate brands. Opportunities †¢ Cadbury company is very good at taking advantage of opportunities. †¢ The company has the opportunity to expand its global operations. New markets with new products which are limited in particular region. †¢ Cadbury has decided to focus on a few of its key brands such as Cadbury Dairy Milk, Bournvita, Eclairs and Halls to drive growth for the company. †¢ Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential

Free Essays on Adolescents

ADOLESCENT DECISION MAKING: IMPLICATIONS FOR PREVENTION PROGRAMS MEDIA INFLUENCES The media - television, radio, movies, music videos - are part of the social environment in which today's young people grow up, and they can contribute to setting social norms. Presenter Sarah Brown, director of the National Campaign to Prevent Teen Pregnancy, pointed out that young teenagers spend up to seven hours a day watching television and that older teenagers may spend more than seven hours a day listening to the radio and CDs or watching music videos. There is a tremendous amount of sexual innuendo and sexual activity portrayed in the media, and most of that sexual activity is between unmarried people, according to Brown. In her research, presenter Monique Ward, assistant professor of psychology at the University of Michigan, found that 29 percent of interactions between television characters is sexual in nature (Ward, 1995). She pointed out that drinking permeates television, with 70 percent of prime time network shows portraying at least one instance of alcohol consum ption. There is also some indication that the portrayal of cigarette smoking is on the increase both in movies and on television (Klein et al., 1993; Terre et al., 1991). Little research has been done to document the effect of media portrayals of sexual behavior or alcohol, tobacco, and drug use on the behavior of teenagers. Ward has found some evidence that the media may influence social norms. Her research found that young adults who watch television shows with high sexual content, such as nighttime soap operas and music videos, tend to have more liberal sexual attitudes and to believe their peers are more sexually active than do those who do not watch such shows. Advertisers spend millions of dollars trying to influence product purchases. A number of studies have shown that tobacco advertising and promotional activities may encourage young people to begin and t... Free Essays on Adolescents Free Essays on Adolescents ADOLESCENT DECISION MAKING: IMPLICATIONS FOR PREVENTION PROGRAMS MEDIA INFLUENCES The media - television, radio, movies, music videos - are part of the social environment in which today's young people grow up, and they can contribute to setting social norms. Presenter Sarah Brown, director of the National Campaign to Prevent Teen Pregnancy, pointed out that young teenagers spend up to seven hours a day watching television and that older teenagers may spend more than seven hours a day listening to the radio and CDs or watching music videos. There is a tremendous amount of sexual innuendo and sexual activity portrayed in the media, and most of that sexual activity is between unmarried people, according to Brown. In her research, presenter Monique Ward, assistant professor of psychology at the University of Michigan, found that 29 percent of interactions between television characters is sexual in nature (Ward, 1995). She pointed out that drinking permeates television, with 70 percent of prime time network shows portraying at least one instance of alcohol consum ption. There is also some indication that the portrayal of cigarette smoking is on the increase both in movies and on television (Klein et al., 1993; Terre et al., 1991). Little research has been done to document the effect of media portrayals of sexual behavior or alcohol, tobacco, and drug use on the behavior of teenagers. Ward has found some evidence that the media may influence social norms. Her research found that young adults who watch television shows with high sexual content, such as nighttime soap operas and music videos, tend to have more liberal sexual attitudes and to believe their peers are more sexually active than do those who do not watch such shows. Advertisers spend millions of dollars trying to influence product purchases. A number of studies have shown that tobacco advertising and promotional activities may encourage young people to begin and t...

Free Essays on Stocks

During this stock project I have learned a lot of strategies on how to buy stocks and what stocks is. When I first started the stock game, I really didn't know what I was doing and which companies to buy. Therefore, I just pick the companies that have the best dividend and did well in the past. Also I picked the companies that I've heard of and familiar with. But now after taking the business class and playing the stocks game I know what stocks is good to buy and what is not good to buy. Through out the game I think I have sold about 10 stocks at a lower price. The first day of class when you told us that we have to play the stocks game, I didn't want to play it at all. Because it seem like it is really boring. As I kept on playing the game, I got very hooked on the game. It was fun and exciting both at the same time. The second week into the game, I remember every time whenever I get home at 10:45 I would run to my room really quick and turn on the computer and was looking at my stocks to see if it's going up or down. Also every couple of seconds I would keep on clicking the refresh button to see if my stocks is going up and down, and every time my stocks is going up I would be very happy and if it's not going up I would be sad. As I keep playing the game my knowledge of stocks has progress. Before I buy any stocks I would look up the status of how the stocks is doing right now and how it has been doing in the past couple of months. The places that I looked up for my stocks were mainly Yahoo and Bloomberg, sometime I would also watch channel 128, which is the Bloomberg channel. This is the channel that has stocks information and update twenty-four seven. When I look up for what stocks to buy, first I looked up how low the stocks has been going down and if it went down a lot then I would buy it because I figure out that if the stock has been going down for the past couple of days or months then and it has to go back up anytime dur... Free Essays on Stocks Free Essays on Stocks You buy or trade stocks, bonds and mutual funds. Perhaps you invest in a 401(k) plan. Did you know you may be using a form of options as part of your everyday life? Do you pay a premium every quarter for house, auto, and medical insurance? You have purchased insurance as a safeguard against a fire in your home, a crash in your car, or large medical bills. Some investors use options on stocks or cash indexes to protect and insure the value of their portfolios. A major advantage of options is their versatility. They can be as conservative or as speculative as your investing strategy dictates. Options enable you to tailor your position to your own set of circumstances. Consider the following benefits of options:  · You can protect stock holdings from a decline in market price  · You can increase income against current stock holding  · You can prepare to buy a stock at a lower price  · You can position yourself for a big market move even when you don' t know which way prices will move  · You can benefit from a stock price rise without incurring the cost of buying the stock outright There are many strategy discussions for the new investor. The most basic are buying calls and buying puts. You can take a look at the prices which are known as the options premium. You have the bid and ask prices. You take that price and multiply it by $100 to get the total premium amount of the options. You can also see the amount of options that have traded throughout the day. Open Interest is also given and represents the total open contracts in a particular option series. You may want to begin slowly with options and an effective way to do that is to create a simulated option position. This valuable educational tool gives you a detailed overview of options and charts many of the strategies that you may be interested in pursuing. HOW OPTIONS WORK Much like stocks, options can be used to take a position on the market in an effort to capita... Free Essays on Stocks During this stock project I have learned a lot of strategies on how to buy stocks and what stocks is. When I first started the stock game, I really didn't know what I was doing and which companies to buy. Therefore, I just pick the companies that have the best dividend and did well in the past. Also I picked the companies that I've heard of and familiar with. But now after taking the business class and playing the stocks game I know what stocks is good to buy and what is not good to buy. Through out the game I think I have sold about 10 stocks at a lower price. The first day of class when you told us that we have to play the stocks game, I didn't want to play it at all. Because it seem like it is really boring. As I kept on playing the game, I got very hooked on the game. It was fun and exciting both at the same time. The second week into the game, I remember every time whenever I get home at 10:45 I would run to my room really quick and turn on the computer and was looking at my stocks to see if it's going up or down. Also every couple of seconds I would keep on clicking the refresh button to see if my stocks is going up and down, and every time my stocks is going up I would be very happy and if it's not going up I would be sad. As I keep playing the game my knowledge of stocks has progress. Before I buy any stocks I would look up the status of how the stocks is doing right now and how it has been doing in the past couple of months. The places that I looked up for my stocks were mainly Yahoo and Bloomberg, sometime I would also watch channel 128, which is the Bloomberg channel. This is the channel that has stocks information and update twenty-four seven. When I look up for what stocks to buy, first I looked up how low the stocks has been going down and if it went down a lot then I would buy it because I figure out that if the stock has been going down for the past couple of days or months then and it has to go back up anytime dur...

Jarena Lee Essay Example | Topics and Well Written Essays - 750 words

Jarena Lee - Essay Example s within the journal that neither of her parents had been particularly religious, and that their lack of Christian faith meant that they had not bothered to teach her about the gospel and Jesus Christ. It is interesting to note that Mrs Jarena Lee contends that parents did not bring her up as a Christian due to their lack of religious beliefs rather than their lack of formal education, or their lowly social and economic status.1 Instead it is the women that live on Mr Sharp’s estate who decided to partially teach the seven year old Jarena Lee about the Christian gospel. They did not however fully convert her to Christianity. She did feel enough guilt about being caught lying as a child that she promised to herself that she would never tell another lie. According to her own journal attempting not to lie at all was still enough to give her meaningful intellectual, educational, psychological and theological experiences or turn her life around. Between the ages of seven and twenty-one the young Jarena Lee did not according to own journal experience anything to profoundly her alter or enhance her intellectual, educational, psychological and theological experiences. The Journal of Jarena Lee records that her spiritual experiences altered after she attended a sermon carried out b a Presbyterian preacher at a nearby school building when she was twenty-one years old during the year 1804. The sermon that she heard that day convinced her that she needed to accept and live by the Christian gospel and in that way achieve life altering religious not to mention spiritual experiences. The sermon and the words of the Presbyterian preacher effectively convinced Jarena Lee that she could only truly achieve worthwhile spiritual experiences by fully embracing evangelical Christianity. The experience of the sermon at the schoolhouse persuaded Jarena Lee to regularly attend church meetings, services, and sermons, strengthening her Christian faith.2 For Mrs Jarena Lee her

Environmental health Epidemiology Assignment Example | Topics and Well Written Essays - 250 words - 2

Environmental health Epidemiology - Assignment Example Just like the name of the design suggests, the design involves comparing different cases of the same infection. In examination of the Shigellosis infection, several cases in the outbreak would have been compared with other infected individuals not related to this outbreak. This study design would have made it possible to investigate the infectious disease within the context of an extant surveillance system, since it compares prior infections and their causes, with the current cases in the Shigellosis outbreak. One of the principal advantages, of questioning the people that were not ill, is that it provided a basis for identifying the symptoms of Shigellosis through comparing the sick to the healthy. The healthy participants also allowed for distinction of findings from those resulting from other factors. Questioning these individuals also formed a basis of avoiding bias in the study. Examining healthy persons could have been disadvantageous in the sense that their selection could have been prejudiced. Further, it would have been difficult to determine if they were infected, especially if the disease was still in the incubation phase. The case-control study design primarily involved young participants, who were incapable of providing responses to some of the crucial research questions. The design was also vulnerable to selection bias, especially in choosing the control group. The age limitation could have been overcome through selection of an older cohort of participants, while bias would have been avoided through selecting the control group independent of exposure to research status. Bias could also have been avoided through selection of controls representative of the populace from which they were chosen. Potential measures of mitigating Shigellosis infection would include educating park visitors on the significance